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Samantha Horton

Samantha Horton is group chief operating officer of Syfe and head of Australia, where she leads Selfwealth. She is a leading figure in the Australian fintech sector, and was appointed co-chair of FinTech Australia's inaugural Wealthtech Policy Working Group in 2026. Before joining Syfe, Samantha spent 15 years in institutional investment roles, including at Morgan Stanley, and as a managing director at Broad Peak Investment Advisors, a multi-billion-dollar hedge fund. Connect with Samantha Horton on LinkedIn.


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Think Gen Z invests on hype? The data says no

Gen Z may follow finfluencers, but their portfolios don't. Investor data shows more balanced investing than the hype suggests.
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